Indonesia is back for the third times to World Horticultural Expo, “Floriade 2012”, in Venlo, 5 April – 7 October 2012. This decennial event occupies 66 hectare of land with 35 countries of participants.

“Indonesia Spice Islands” will be the theme of Indonesian Pavilion, occupying 1000 m2, showcasing a miniature of Borobudur, traditional houses of Toraja, Kalimantan, Betawi, Sasak, East Java, and architecture of Bali.

Indonesia’s participation in Floriade is coordinated by the Ministry of Tourism and Creative Economy. Various Indonesian delegates from central and regional governments, as well as private sectors take part in the Floriade, among others Ministry of Development of Disadvantaged Regions, Provincial Government of East Java, West Sulawesi, East Kalimantan, Banda Aceh, Pertamina, Bank Rakyat Indonesia and several other regions.

Throughout six month period of the Floriade 2012, Indonesia will not only promoting its horticultural industries, but also trade sectors in general term, as well as investment and tourism opportunities. Business meetings and gatherings will be arranged accordingly.

Indonesian Pavilion was officially opened by the Vice Minister for Tourism and Creative Economy, Sapta Nirwandar, accompanied by the Ambassador of Indonesia to the Kingdom of Netherlands, Retno L.P. Marsudi. Scores of government officials and private sectors are among the invitees, including Major of Venlo and CEO of Floriade.

A day earlier, on 4 April 2012, Queen Beatrix of the Netherlands has officially opened the Expo.